Whole foods swot analysis essays

A SWOT analysis of Whole Foods includes the analyzing of strengths, weaknesses, opportunities and threats in the market. As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world.

Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: customer edition 17th ed. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance.

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Existing trends in the retailing of organic foods are healthier eating habits, concern over purity of foods, health-consciousness and the idea that eating organic foods have a positive effect on the environment Thompson, For example, if a Whole Foods is not located near a consumer and they tried a branded it and love it then they will continue to purchase the item.

It does not offer sustainability if the American economy collapses due to the unpredictability of the global economy.

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Even so, gross profit, operating income, and net income have all increased during the past 3 years due to increased overall sales, demonstrating a steady investment for shareholders. Whole Foods Market offers natural and organic foods for special dietary needs in the US. Million square feet from its development pipeline, downsizing 20 leases for stores in development and terminating an additional 22 leases. The US organic industry. Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. It enables Whole Foods to stand out from the rest of its competition and in turn convert that popularity by attracting an ever-growing customer base. Even upper-income shoppers are more willing to buy generic, which has traditionally appealed more to shoppers with Page 6 limited budgets. With that said, this could cause Whole Foods Market profits to decrease.

The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets.

The US organic industry.

Whole foods swot analysis essays

The food retail business generates billions of dollars in annual sales of which the organic market is gaining market share. Although it is still an internal matter of discussion, the margin of growth can still be attained if it follows through on the strategy. The new company focuses on bringing healthy and affordable food to people regularly. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. Successful track record of developing new products — product innovation. Financial planning is not done properly and efficiently. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. Additional recommendations are outlined in the recommendations section. In fact, in they were rated 18 overall.

This means that the suppliers have a low bargaining power in the industry. Weaknesses Product recalls Whole Foods Market has recalled several products owing to contamination.

Whole foods capabilities

As noted before if a market is not located in a certain area, customers will at least be familiar with the brand and quality of whole food items even if purchased from a different retailer. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Whole Foods an opportunity to enter a new emerging market. It has come across as a mature firm looking forward to bring out products based on tested features in the market. The Quest for Competitive Advantage 18th ed. Market auditing is the means by which a company can understand how it correlates to the environment in which it operates. Besides, the company is also expanding in the UK. The company is well positioned to benefit from the expanding organic foods market and improve its market share. The health and wellness industry is a billion dollar industry.

Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. Although organic foods are marked up in comparison to processed foods there is much competition in this market and thus the profit margin is not very high when selling these items.

April A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines.

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Whole Foods Market Swot Analysis