Rural and Urban Market Analysis Consumer behavior is a crucial area to be delved upon by the companies. Kashyap recalls that his solution was typically a grassroots one and simple: "We decided to target women's self-help groups spread across the country and began training women who were to act as distributors of Lever's products.
At the same time, we must note that increasing literacy rate, improved sources of income, awareness due to improved and increased means of communication and transportation, high rate of mobility within and between countries due to liberalization and globalization, and many other such reasons, some customers are likely to be identical.
This can be done by hiring locals for no-frills support in the villages. But Sitaram feels that rural markets could recover well with good monsoons. Idea Cellular, for instance, is able to compete for sales talent with higher-margin auto dealers and product manufacturers by granting its sons of the soil larger territories, consisting of villages clustered near its cell towers.
Another automaker, Ashok Leyland, engages truck drivers by asking their opinion on vehicle designs. One can also develop teams of youth from the rural areas to educate the rural masses regarding these issues and how they can be tackled with the use of the rural market products manufactured by the company.
There is the vast difference in the rural market vs urban market pattern. India's unemployment rate has declined to 4.