A Multigroup Business Intelligent Journal, vol. Customers are viewed as a group whose satisfaction with the enterprise must be incorporated in strategic planning efforts.
El-Sherbini, A. The studies included in Table 1 are diverse but still, a A study carried among customers in Malaysia used significant pattern in the structure of e-loyalty formation can be multiple regressions to understand the direct effects of the found.
El-Sherbini et al. Rullis and B. In line with , they are moderated by gender, age, involvement, variety seeking also proposed that loyalty is influenced by satisfaction and trust behavior and technophobia. The wholesale banking segment provides loans, non-fund facilities and transaction services to corporate, public sector units, government bodies, financial institutions and medium-scale enterprises.