Business report readership survey

The picture in the UK is typical of many Western countries and shows that many people are spending less time with Facebook and more time with Instagram and WhatsApp. People are still using computers and tablets for news but when we ask about preferred device the convenience and versatility of the smartphone tends to win out.

indian readership survey 2018 pdf

Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. The fear is that increased friction could put people off news entirely, especially those who are already under-engaged.

Indian readership survey 2018 results

Heavy news users, digital subscribers, and younger users are even more likely to see these barriers. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Avoidance is up 3 percentage points overall and 11 points in the UK, driven by boredom, anger, or sadness over Brexit. How often do you click on a link, expecting to read an article, and find yourself asked to pay for a subscription instead? The Role of Email and Mobile Notifications in Driving Loyalty Generating more direct traffic to websites and apps is an important priority for publishers, with email newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. This Nordic success story becomes even clearer when we look at digital-only subscribers, removing those who get digital access with a print subscription or those who have a subscription that is paid by someone else. It should be noted that Facebook as a company remains in a strong position. Worries about the quality of information may be good for trusted news brands. The growth of the smartphone has also been driving the popularity of podcasts, especially with the young. This may help explain why very few local or regional publishers report success with digital subscription models. Mobile news aggregators like Apple News and Upday are becoming a more significant force. Finland, the UK, and Denmark have high direct traffic partly due to popular public broadcasters that do not charge for news though this is also the case in Norway and Sweden. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. In both the US and the UK we see fewer people starting each day with radio, TV, or print, with more people using the internet — mainly via smartphones. In all cases, younger groups are more likely to use social media and aggregators, with older groups more likely to access directly — so these models only go some way to explaining the complexity of access and distribution.

Among magazines, total readers have grown from 78 million in the previous survey to 87 million. We find some users actively curating and configuring the news that is most relevant to them but most are using them in a more incidental or passive way.

Indian readership survey 2019 pdf

Quarterly release of data will enhance the ability of the IRS to mirror the changing media and marketing landscape of India in a more timely and realistic manner. Since CCDR was revitalized, its subscription rate has more than doubled. Which, if any, of the following have you used for news in the last week? In both the US and the UK we see fewer people starting each day with radio, TV, or print, with more people using the internet — mainly via smartphones. Avoidance is up 3 percentage points overall and 11 points in the UK, driven by boredom, anger, or sadness over Brexit. The Role of Email and Mobile Notifications in Driving Loyalty Generating more direct traffic to websites and apps is an important priority for publishers, with email newsletters a particularly favoured tactic for retaining subscribers but also for attracting new users. People are still using computers and tablets for news but when we ask about preferred device the convenience and versatility of the smartphone tends to win out. In the light of these concerns, we asked people what online media subscription they would pick if they could only have one for the next 12 months. The chart below, which averages data from twelve countries we have been tracking since , shows the rapid growth for WhatsApp, Facebook Messenger, and newer networks like Instagram and Snapchat, which also incorporate private features like ephemeral messaging.

This may help explain why very few local or regional publishers report success with digital subscription models. In February, Mark Zuckerberg announced a shift of focus to more private messaging and has said that he expects WhatsApp and Facebook Messenger to be the main way that users interact across the Facebook network.

national readership survey pdf

With the exception of the United States, the biggest growth has taken place in two markets, Norway and Sweden, where a small number of media houses have a strong position. Our research suggests there may be a disconnect between current publisher strategies of selling individual titles for a relatively high price — and consumer desire for frictionless access to multiple brands.

Since CCDR was revitalized, its subscription rate has more than doubled.

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Print readership in India jumps % to million in two years: Report